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Craftyfish is the mother ship of and it was conceived in London in 1998.
In the ensuing 20 years this is the first major update to its identity.
A highly stylised rendition of the letters ‘C’ and ‘F’ —with a subtle reference to a fish hook— in the brand colours of Craftyfish that takes its inspiration from the Pop Art aesthetic.
Recently rolled out in the new Craftyfish online boutique which can be found here: Urban Tees