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What’s in a name…

Logomarque, logomark, logo, logotype —what does any of this actually mean?

Well, firstly this site is called logomarque rather than the usual English spelling of ‘logomark’ because I am an Englishman based in Paris and we rosbifs love a bit of franglais don’t we?

Secondly there are some definitions of the genre that are often confused.

Essentially, a logomark is an icon or symbol that is intended to project the brand values and aspirations of a company without the need of a text based name. Think Apple, Nike or Adidas amongst others.

Here on you’ll find a selection of logomarks, logotypes and combination marks that have been developed by Craftyfish as the first step in the branding process.