Hmmn logo I love you!

NEO : Logo for Mitsubishi Motors France

Mitsubishi Motors France.

Branding of CRM software for the Mitsubishi Motors France dealer network. NEO is the name of the tool that facilitates connections between the automotive manufacturer and the vendors in the french dealer network.

The form of this sleek and modern logo makes subtle references to the automotive DNA of the company. It uses the Mitsubishi Motors brand colour and symbolises the technological strides Mitsubishi Motors is making in the 21st Century, whilst at the same remaining sympathetic to the established values of this century-old company.

Produced while working as Art Director for C’est Comme Une Agence.