Craftyfish:
Paris, FRANCE.

A logo for Craftyfish, a Paris based creative agency run by Stewart Lucking that specialises in Brand Design. Craftyfish is the mother ship of Logomarque.com and it was conceived in London in 1998.
In the ensuing 20 years this is the first major update to its identity.

A highly stylised rendition of the letters ‘C’ and ‘F’ —with a subtle reference to a fish hook— in the brand colours of Craftyfish that takes its inspiration from the Pop Art aesthetic.

A variation of this logo with just the concentric rings is one of the stars of the show in the Craftyfish boutique. It is known with affections as the “More Brilliant Than The Sun” top! Check it out