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P&G Everyday Me

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EverydayMe: GLOBAL

P&G Everyday Me is a suite of websites for Proctor and Gamble (P&G) that provides a host of useful information and special offers for busy mums’ around the globe. Each site is localised for its own particular market and appears in the country’s native language.

Importantly, the logomark had to be flexible enough to be adapted to each market’s specific needs and mother tongue. Furthermore, the symbol with ‘Me’ inside was often adapted to use a local language variation as was the baseline. The website shown here was the original Hungarian iteration. The logo is still current, however the website has since been modified and updated.

P&G Everyday Me

Examples of localised sites. (May have changed from the original spec)
Everyday Me India
Everyday Me Arabia
Everyday Me Belgium
Everyday Me Russia