Automotive Cells Company (ACC) is a Franco-German joint venture comprising of; Saft, Total, PSA and Opel. It will be investing heavily in developing a new generation of automotive batteries. Their goal is to achieve the most advanced and carbon-efficient production process. For example, 95% of the battery components will be recyclable and the factories are designed to use renewable energy sources. Moreover, the minerals used will be fully traceable and ethically sourced. This is part of a larger branding project which establishes the brand tone of voice. In addition, typography was chosen, style of imagery and brand colours established. Produced while working as Art Director for C’est Comme Une Agence
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NEO: Mitsubishi Motors
A logo for Mitsubishi Motors France. To be the public-facing side of CRM software application for internal use. There are many customers and vendors in the Mitsubishi Motors network in France. This is a tool that will help manage those connections. Modernity and moving forward A logo that reflects the technical yet fluid nature of the process and the industry, while at the same time remaining sympathetic to the established values of this century-old company. Thus, moving forward, it is a logo that aims to symbolise the technological strides Mitsubishi Motors is making in the 21st Century.
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